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Starting its way back in 1962, Wal-Mart today is seen as the most successful chain of stores in the U.S. Since then the Wal-Mart logo has formulated itself on many different notes and has gone through a remarkable evolution. The founder of the company, Sam Walton began with a simple logo, not specifying the style and font much. Later from 1964 to 1981, the Wal-Mart logo changed and consisted of a hyphen in the middle, and the fonts appearing as a little fancy in their look. The final noticeable change occurred in 1968, after which there had been slight innovations and changes to the motif. This Wal-Mart logo did not gather much of the fame as it was never used on any annual reports. The Wal-Mart logo began a new journey in 1992 when the hyphen was replaced by a star and finally was replaced by an asterisk at the end of the logo, what we now look at today.
Today, the Wal-Mart logo has all the popularity it is worth of.
Design Elements of Wal-Mart logo:
The asterisk or flower of the Wal-Mart logo is a symbol of the brand’s friendliness and peripheral quality. Besides, the simple design of Wal-Mart logo both attracts and harmonizes its viewers and customers. Today, Wal-Mart logo is well-recognized due to its popular design.
Shape of the Wal-Mart logo:
The Wal-Mart logo features an asterisk or a flower speaking of the ‘organic’ and environment-friendly symbol. Moreover, Wal-Mart logo tends to have more of a charming appearance due to the motif.
Colors of the Wal-Mart logo:
The candid selection of the Wal-Mart logo signifies the true promise of quality and significance of the brand. The colors used are simple blue and yellow, picturing the passivity and their basic nature.
Fonts of the Wal-Mart logo:
The Wal-Mart logo uses clear and simple low case letters, with a rounded and groovy style. Their simplicity is depicted by the selection of the fonts. The fonts in Wal-Mart logo are bold enough to catch a sight.