The real name of the company is Federal Express but this is famous by FedEx in all over the world. The FedEx logo was designed by the well known designer Walter Landor of Germany.

When he got the project of designing the logo for Federal Express he suggested the company to shorten the name from Federal Express to the syllabic abbreviation FedEx. On a closer look at the famous logo we can see the well defined font used to speak of the professional attitude of the company.

The clever use of negative space between the letters E and X makes it more unique. The arrow formed by the use of negative space shows the forward movement. Much symbolic of how federal express has been moving forward from the time of its inception and not looking back.

 

Famous Logos Stories

Famous Logos Nokia:

Nokia is one of the most popular brands in the world. Who in the world cannot recognise this brand? Nokia is listed as the fifth most valuable global brand in the Business Week Best Global Brands.

Along with this it is the most famous Logos  brand in Asia and Europe. Rare people know the story behind this successful brand. In 1865, Knut Fredrick Idestam established a wood pulp mill in Tampere, south-western Finland. It took on the name Nokia after the mill was moved to Nokianvirta River in the town of Nokia.

In Finnish Nokia means a dark furry animal so probably it was the first Nokia logo with this furry animal. The second logo showed the text branded, the third one was with the arrows where arrows depicted communication.

Now at present this famous logo has been converted into Nokia connecting people.

Famous Logos Apple:

The very first Apple logo was designed by Ronald Wayne. That logo was very completed.

The logo showed the complex caricature of Newton sitting under an apple tree, associated with the discoveries that followed by Newton after falling of an apple from the historical apple tree.

After this logo the second logo was designed by Rob Janoff. This logo was known as Rainbow apple. Now the current one is very simple and elegant illustration.

The bite on the apple refers to the bite/byte pun.

Famous Logos Stories

Famous Logos Heinz 57 Varieties:

You must have heard about the Heinz Ketchup but did you ever wonder why the ketchup bottle has a label that says ‘57 varieties’? 

Actually 57 is a lucky number in this label. 5 was Heinz’s lucky number and 7 was his wife’s lucky number so he put together 5 and 7 to get 57 varieties.

Well, it turns out that while riding a train in New York City in 1896, Henry John Heinz noticed an ad for ‘21 styles of shoes.’ He thought that it was a clever way to advertise the great number of choices of canned and bottled foods that his company sold.

That number must be really lucky because it currently sells more than 5700 varieties in 200 countries and territories. For further reading, I’d suggest “Logos that look alike“, another article by me to be read while designing.